About the job
At Zelis, we Get Stuff Done. So, let’s get to it!
A Little About Us
Zelis is modernizing the healthcare financial experience for all by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts—driving real, measurable results for clients.
A Little About You
You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.
Responsibilities
A Little About Us
Zelis is modernizing the healthcare financial experience for all by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts—driving real, measurable results for clients.
A Little About You
You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.
Responsibilities
- Run and define the Zelis marketing automation strategy and develop the automation playbook (e.g. areas of focus, workflow designs, martech stack strategy and implementation/integration)
- Develop comprehensive marketing automaton strategies aligned with business objectives and target personas for each segment we serve. Responsible for overall development and execution, including segmentation, testing, and continual evaluation for improvements.
- Lead marketing operations initiatives in HubSpot and Salesforce such as managing the lifecycle strategy, lead scoring evaluation, lead nurturing, segmentation, and data cleansing.
- Drive the strategic development of client engagement communications across the organization. Collaborate with cross-functional teams to integrate marketing automation into broader client/marketing initiatives, developing processes and reporting cadence.
- Monitor, track, and analyze the performance and effectiveness of marketing automation campaigns. Implement and optimize marketing automation workflows to nurture leads, drive engagement, and enhance the customer journey.
- Develop actionable reports and analyze data to measure the success and ROI of marketing automation efforts.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Troubleshoot technical issues with campaigns or marketing automation platforms and propose solutions.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
What You Will Bring
- 8+ years experience and demonstrated expertise working with marketing automation and engagement platforms (HubSpot, Salesforce Marketing Cloud, Marketo, etc.) required.
- 3+ years of technical HubSpot and Salesforce experience including integration management, complex operational programs, and segment configuration.
- Experience managing a global team with ability to support organization model work outside of the US, preferred.
- Strong understanding of the SaaS business model and B2B Marketing funnel
- Experience in setting up and configuring marketing automation platforms and integrations between CRM systems and other platforms.
- Experience building, testing, and optimizing HTML emails with dynamic coding required.
- Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy.
- Excellent communication and collaboration skills to work cross-functionally.
Education
Bachelor’s degree in marketing, digital communications and/or relevant experience
Bachelor’s degree in marketing, digital communications and/or relevant experience
Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.