Job Summary
In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.
About Yami
Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation
In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.
About Yami
Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation
- 401(k) matching
- Health, dental, and vision insurance
- Paid time off (vacation, sick days, and holidays)
- $56K and above for Jr. Specialist Candidate
- $70K above for Sr. Specialist Candidate
- On-site gym and game rooms
- Employee discounts
- Complimentary coffee and snack
Job Responsibilities:
- Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels
- Develop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger)
- Create Yami-branded content tailored to various customer segments
- Analyze customer cohorts and segments to drive growth and optimize campaigns
- Design and test campaigns and templates that align content with customer preferences
- Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement
Qualifications
- Bachelor’s degree
- In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices
- 3+ years of experience in a retention, marketing operations, or lifecycle marketing role
- Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base
- Exceptional attention to detail and strong interpersonal skills
- Experience with Iterable or similar marketing platforms preferred
- Self-motivated with the ability to work independently
- Bilingual in Mandarin