Chicago Booth's Marketing and Communications team is searching for an E-Mail-Marketing Specialist (Associate Director, E-Mail-Marketing) to be responsible for developing and executing comprehensive E-Mail marketing strategies that foster strong relationships with our audience and drive engagement, retention, and conversions. This person will work closely with cross-functional teams to create compelling E-Mail campaigns, monitor performance, and continuously optimize our communication efforts to build brand affinity.

Pay Range

$65,000 - $85,000

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Lead and execute an E-Mail strategy for Booth’s general business audience taking into consideration best practices, personalization, segmentation, and A/B testing.
Champion continuous advancement of email marketing automation features and evangelize the benefits to the marketing department and partners.
Plan, design, and deploy targeted email marketing campaigns that align with institutional goals and marketing objectives.
Segment and manage E-Mail lists, ensuring accurate targeting and personalized communication based on user demographics, preferences and behavior.
Ensure all E-Mail marketing comply with relevant regulations (e.g. GDPR, CASL, CAN-SPAM) and email best practices.
Monitor and analyze the performance of E-Mail campaigns using key metrics. Use data-driven insights to continuously improve and optimize E-Mail marketing strategies.
Design and implement nurture campaigns to effectively engage users and build brand affinity.
Create effective digital marketing engagement plans and assist with media buys.

KNOWLEDGE, SKILLS AND EXPERIENCE:

Bachelor’s degree required.
A minimum of four years of digital marketing experience required, including at least two years in E-Mail marketing.
Marketo experience required and experience with Sitecore and Slate preferred.
Basic understanding of HTML/CSS for E-Mail design.
Ability to learn and adapt to new platforms and teach others
Outstanding verbal, written, and presentation skills, as well as organizational skills required.
Ability to work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes required.
Excellent strategic planning, critical thinking, analytical, and persuasion skills required.
Ability to handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions required.

“The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Email Marketing Specialist