Company Description

Terra Universal is a leading US manufacturer and supplier of cleanroom and laboratory equipment with over 1,000 five-star Google and Trust Pilot reviews. We help our customers in high-tech research and manufacturing transform the world with innovative solutions that improve health, safety and performance. Terra Universal’s diversified customer base includes biotechnology researchers, pharmaceutical manufacturers, semiconductor fabricators, aerospace firms, universities and government entities.

Role Description

This is a full-time, on-site role located in Fullerton, CA for an Email Marketing Manager. The Email Marketing Manager will be responsible for creating, managing, and optimizing email marketing campaigns, utilizing marketing automation tools, and developing strategies to drive lead generation. The role includes tracking and analyzing email campaign performance, managing customer relationships through CRM systems, and collaborating with the marketing team to align email efforts with broader digital marketing initiatives.

Responsibilities:

Develop and execute B2B email marketing strategies
Manage email lists, segmentation, and targeting to ensure optimal performance
Analyze and report on email marketing metrics, including open rates, click-through rates, conversion rates, and revenue generated
Design and execute email marketing campaigns using HubSpot
Continuously optimize email campaigns through A/B testing and other tactics to improve performance and drive revenue growth
Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets
Create visually appealing email templates, write compelling content, and segment email lists for targeted campaigns
Implement best practices for SEO and UX (User Experience) to drive organic traffic
Conduct keyword research and analysis to identify relevant search terms and optimize ad copy for maximum performance

Qualifications

Bachelor’s degree in marketing, communications, or a related field
5 years of experience in B2B email marketing
Strong understanding of B2B email marketing best practices, including segmentation, personalization, and automation
Experience with email marketing platforms
Ability to successfully manage and collaborate on multiple, simultaneous projects
Excellent analytical and reporting skills, with the ability to use data to inform decision-making and drive results
Excellent written and verbal communication skills, with the ability to create compelling email content that resonates with the target audience

Email Marketing Manager for Lab Equipment