Redbubble & TeePublic Marketplaces
Redbubble and TeePublic have recently been brought together under one structure called Marketplaces. Through redbubble.com and teepublic.com, independent artists are able to reach a new universe of adoring fans and profit from their creativity. Our community of passionate creatives sell uncommon designs on high-quality everyday products such as apparel, stationery, housewares, bags and wall art. For the artists' customers, it's the ultimate in self-expression. A simple but meaningful way to show the world who they are and what they care about.
Welcome to a place that will celebrate your achievements, celebrate you solving the hard problems not just the fixes and celebrate you rapidly getting to the core of the issue rather than striving for the perfect answer.
About the Job
We're looking for a Lifecycle Marketing Specialist who will be responsible for driving engagement and revenue growth across email, SMS, and push notification channels. This role will focus on both strategy development and execution, collaborating closely with managers, directors, and cross-functional teams to create highly personalized, data-driven campaigns.
The ideal candidate will have experience with marketing automation platforms like Iterable and Braze, as well as a strong ability to build advanced segmentation and messaging logic to enhance customer retention and increase LTV.
While this role is open to remote candidates, given we have offices in SF and NYC, it is preferred that applicants are based in CA or NY.
Key Responsibilities
Develop and Execute Lifecycle Marketing Campaigns: Strategize, build, and optimize email, SMS, and push notification campaigns, including both seasonal promotional efforts and automated lifecycle programs.
Drive Engagement and Revenue Growth: Focus on increasing customer retention, LTV, and revenue through personalized and data-driven messaging strategies.
Create Advanced Segmentation and Logic: Design complex audience segments and build logic frameworks for sequenced messaging to enhance personalization and relevance.
Optimize Through Testing: Implement A/B testing, multivariate testing, and experimentation strategies to improve messaging, send times, and channel mix for better performance.
Collaborate Across Teams: Work closely with managers, directors, creative, and product teams to align campaign strategies and ensure seamless execution.
Monitor, Analyze, and Report Performance: Track channel engagement, revenue metrics, and campaign performance to inform optimization efforts and improve outcomes.
Stay Current with Industry Trends: Keep up with emerging trends, tools, and best practices to enhance campaign effectiveness and drive innovation.
Drive Engagement and Revenue Growth: Focus on increasing customer retention, LTV, and revenue through personalized and data-driven messaging strategies.
Create Advanced Segmentation and Logic: Design complex audience segments and build logic frameworks for sequenced messaging to enhance personalization and relevance.
Optimize Through Testing: Implement A/B testing, multivariate testing, and experimentation strategies to improve messaging, send times, and channel mix for better performance.
Collaborate Across Teams: Work closely with managers, directors, creative, and product teams to align campaign strategies and ensure seamless execution.
Monitor, Analyze, and Report Performance: Track channel engagement, revenue metrics, and campaign performance to inform optimization efforts and improve outcomes.
Stay Current with Industry Trends: Keep up with emerging trends, tools, and best practices to enhance campaign effectiveness and drive innovation.
What You'll Bring
Experience: 2-4 years of experience in lifecycle marketing within e-commerce, DTC, or retail marketplace environments.
Channel Expertise: Proven track record of executing and optimizing campaigns across email, SMS, and push notification channels.
Marketing Automation & Technical Skills: Proficiency with marketing automation platforms (e.g., Iterable, Braze) and experience with creating audience segmentation, trigger-based journeys, and automation logic.
Optimization & Testing: Experience with A/B testing and experimentation frameworks, including testing subject lines, content, send times, and segmentation strategies to improve performance.
Email Design & Execution: Adept at creating emails using an email design system and conducting modular unit testing.
Analytical Skills: Strong ability to analyze performance data, generate actionable insights, and present findings to stakeholders.
Collaboration: Ability to work effectively with cross-functional teams, including marketing, product, and creative.
Communication Skills: Excellent written and verbal communication skills, with the ability to convey complex strategies in a clear and concise manner.
Project Management & Adaptability: Comfortable managing multiple projects and deadlines in a fast-paced environment, with strong attention to detail and problem-solving skills.
Channel Expertise: Proven track record of executing and optimizing campaigns across email, SMS, and push notification channels.
Marketing Automation & Technical Skills: Proficiency with marketing automation platforms (e.g., Iterable, Braze) and experience with creating audience segmentation, trigger-based journeys, and automation logic.
Optimization & Testing: Experience with A/B testing and experimentation frameworks, including testing subject lines, content, send times, and segmentation strategies to improve performance.
Email Design & Execution: Adept at creating emails using an email design system and conducting modular unit testing.
Analytical Skills: Strong ability to analyze performance data, generate actionable insights, and present findings to stakeholders.
Collaboration: Ability to work effectively with cross-functional teams, including marketing, product, and creative.
Communication Skills: Excellent written and verbal communication skills, with the ability to convey complex strategies in a clear and concise manner.
Project Management & Adaptability: Comfortable managing multiple projects and deadlines in a fast-paced environment, with strong attention to detail and problem-solving skills.
What We Offer
A high trust culture based on mutual respect
Exposure to independent artists
Flexible working arrangements
Personalised career planning
Opportunity to work in a global organisation
Equity in your package
Monthly Wellness allowance
Vouchers and discounts from our marketplace websites
Medical, Dental, and Vision benefits are offered for employees and dependents at little or no cost to the employee
Retirement Savings (401k) matching. 100% of employee contribution up to 5% of salary
FSA available for all employees
A high trust culture based on mutual respect
Exposure to independent artists
Flexible working arrangements
Personalised career planning
Opportunity to work in a global organisation
Equity in your package
Monthly Wellness allowance
Vouchers and discounts from our marketplace websites
Medical, Dental, and Vision benefits are offered for employees and dependents at little or no cost to the employee
Retirement Savings (401k) matching. 100% of employee contribution up to 5% of salary
FSA available for all employees
We’re creatively inspired commerce. And that inspiration starts with you. With your drive for progress over perfection and your courage to come together in celebration of creativity over convention. You’re inspired by art and those who make it, and we’re inspired by you.
We offer competitive compensation because we want to hire the best people and reward them for their contributions to our mission. In pursuit of pay equity and fairness, the starting annual base salary for this position is anticipated to be $90k - 110k. The final offer may be determined by a number of non discriminatory factors, including experience, knowledge, skills, and abilities. All employees may be eligible for other forms of compensation such as stock-based compensation, which are awarded to employees annually, subject to board discretion.