Brief Description
Leads marketing and communication plans in support of SME business units. Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. Manage large complex projects and budgets.
MAJOR FUNCTIONS:
Leads marketing and communication plans in support of SME business units. Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. Manage large complex projects and budgets.
MAJOR FUNCTIONS:
- Profile audience/buyers for marketing intelligence and to drive strategies and tactics.
- Formulate goals with Event/Product Managers.
- Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses.
- Allocate financial resources across multi-channel marketing campaigns.
- Develop and execute marketing plans, set project objectives to meet established goals.
- Collaborate with Digital Marketing Team to develop paid and organic strategies, campaigns, schedules and budget.
- Work with internal creative department and/or external designer to lead the development of the creative strategy for assigned products/events.
- Lead the development of copy platforms and key messaging for target audiences.
- Lead the execution of marketing campaigns (copywriting, art direction, list development and production) for website, electronic, print, and online advertising, direct mail, sales/partner presentations, and collateral materials.
- Collaborate with Communications, Membership, Digital Marketing, Events and Creative to lead an integrated marketing strategy. Coordinate communications across event/product teams to ensure consistent and appropriate image and messaging across all channels.
- Create content, optimize for SEO/SEM and utilize analytics to monitor performance for all digital-marketing related activities including event websites, social media channels, and campaign landing pages.
- Assist in the development, execution and optimization of paid digital efforts, including display advertising, mobile, and SEM.
- Ensure digital design is optimized for branding, impact, SEO, and web development.
- Create/prepare production schedules and project status reports, monitor results and modify schedules/plans and budgets as required.
- Monitor and measure evaluation of campaign results to improve overall effectiveness and ROI.
- Other duties as assigned.
Requirements
MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS:
MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS:
- Five or more years related experience including strong budget and project management skills.
- Bachelor’s degree in Business, Marketing or Advertising, or related field.
- Excellent written and verbal communication skills.
- Experience with paid search marketing including keyword research, campaign building, testing and optimization, data analytics.
- Google AdWords, Google Analytics, retargeting; Facebook, Twitter; LinkedIn advertising
WORKING CONDITIONS:
- Normal office environment
- Regular, in-person attendance required
- Primary office location: Southfield, MI
- Some travel required
Summary
POSITION TITLE: Senior Marketing Specialist
DIVISION: Marketing, Training & Development
FLSA CLASSIFICATION: Exempt
SME is an Equal Opportunity Employer.
Applicants must live in the United States and legally be authorized to work there without sponsorship.
The salary range for this position is $70,920 - $80,000 per year, based on experience and qualifications. Offers typically fall within this range based on individual qualifications and budget availability. In addition to base salary, SME offers a comprehensive benefits package, including medical, dental, and vision insurance, 403(b) with company matching, generous paid time off and holidays, professional development and training opportunities, and additional wellness and work-life balance benefits. Certain positions may also be eligible for bonus/incentive compensation, subject to role and company policies.
POSITION TITLE: Senior Marketing Specialist
DIVISION: Marketing, Training & Development
FLSA CLASSIFICATION: Exempt
SME is an Equal Opportunity Employer.
Applicants must live in the United States and legally be authorized to work there without sponsorship.
The salary range for this position is $70,920 - $80,000 per year, based on experience and qualifications. Offers typically fall within this range based on individual qualifications and budget availability. In addition to base salary, SME offers a comprehensive benefits package, including medical, dental, and vision insurance, 403(b) with company matching, generous paid time off and holidays, professional development and training opportunities, and additional wellness and work-life balance benefits. Certain positions may also be eligible for bonus/incentive compensation, subject to role and company policies.