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Rag and Bone

Email Marketing Specialist

$70k – $75k
• Full-Time • •
New York City, New York, United States
Hybrid
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The specialist will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klaviyo email and sms marketing software to drive sales.

This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end-to-end e-mail process including briefing, planning and execution.

Responsibilities:

  • Collaborate with retention marketing team on monthly calendar and owned channel messages
  • Own the e-mail briefing process in partnership with marketing and creative teams
  • Assemble content deliverables from cross functional partners
  • Create, schedule, QA and send marketing emails and SMS sends
  • Track primary metric and develop benchmarks inclusive of revenue and engagement metrics
  • Partner with digital team to execute on A/B testing strategies
  • Work within marketing platforms to import, tag, and segment contacts
  • Support strategies for behavioral e-mail and SMS programs inclusive of welcome series, post-purchase and re-engagement programs

Requirements: (skills, qualifications, education, etc)

  • 1-3 years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands
  • Proficient in Excel
  • Highly organized and skilled in time management
  • Team player with demonstrated ability to work cross-functionally
  • Strong communication skills
  • Ability to be a creative problem solver
  • Experience with Klaviyo, or similar e-mail scheduling tool, preferred

The salary range for this position is $70,000-$75,000 based on experience and qualifications. 

Rules we live by | Rules you live by

  • Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
  • Have No Fear - Innovate, solve problems
  • Own Every Decision - Work together, get results
  • Quality Matters – Not only with product but we see it in our people
  • Make Sh&t Happen - Be disciplined, be competitive

Benefits 

  • Paid Time Off
  • Clothing Allowance
  • Generous Employee Discount
  • Paid Parental Leave
  • Membership to Calm and access to other wellness benefits
  • Medical, dental, vision and ancillary benefits
  • 401k