Email Marketing Manager

Naturepedic is a leading organic mattress company dedicated to providing healthy, eco- conscious sleep solutions for the entire family. With a commitment to sustainability and  certified organic materials, we offer a range of premium mattresses, bedding and bedroom furniture across the brands. As a pioneer in the organic sleep industry, we are passionate about creating healthier, more sustainable homes.

Job Overview:

 

 

Naturepedic is looking for a result-driven Email Marketing Manager to spearhead our 

 email and SMS programs, with a strong focus on customer acquisition, retention and 

 lifetime value growth. This role will be responsible for developing and optimizing high-

 performing campaigns and automation flows that drive revenue, deepen customer 

 relationships and create memorable brand experiences.

 The ideal candidate has 5-7 years of experience in lifecycle marketing and knows how to 

 balance strategy, execution and optimization. You should be comfortable running A/B tests,

 analyzing performance data, and collaborating with teams across Content, Creative and E-

 commerce. This role reports to the Senior Director of Content & Communications and helps

 drive impactful messaging at every stage in the customer journey.

 

 

Responsibilities:

 Strategy & Execution

 

 

· Develop and execute a revenue-focused email and SMS marketing strategy to 

 drive acquisition, retention and repeat purchases.

 

 

· Ensure email and SMS messaging is aligned across touchpoints and personalized 

 based on customer behavior, preferences and lifecycle stage

 

 

· Collaborate with Content and Creative teams to develop high-converting campaign 

 assets, ensuring all email/SMS content aligns with our brand.

 

 

· Manage and optimize the email and SMS marketing calendar to ensure timely, 

 revenue-driving campaigns.

 

 

 

Deliverability & Database Management

 

 

· Maintain a healthy email and SMS database, ensuring lists are properly segmented 

 and compliant with industry regulations.

 

 

· Monitor and proactively manage deliverability, sender reputation, and 

 compliance with CAN-SPAM, TCPA, and other relevant regulations.

 

 

· Regularly audit email and SMS lists to improve engagement, reduce churn and optimize segmentation strategies.

 

 

Optimization & Performance Analysis

· Track and analyze key performance and engagement metrics to measure campaign 

 effectiveness.

 

 

· A/B test subject lines, creative, timing, segmentation and content variations to 

 optimize for maximum ROI.

 

 

· Develop and execute strategies to increase SMS opt-ins and maintain high 

 engagement.

 

 

· Provide regular performance reports, translating insights into actionable 

 recommendations to improve future campaigns.

 

 

Technology & Innovation

 

 

· Manage relationships with email/SMS platform vendors, evaluating new 

 technologies to enhance automation, segmentation and customer experience.

 

 

· Identify opportunities to incorporate AI-driven personalization, predictive analytics 

 and dynamic content into email and SMS campaigns.

 

 

· Work closely with the E-commerce team to align email/SMS efforts with 

 broader CRM and retention initiatives.

 

 

Qualifications:

 

 

· 5-7 years of experience in DTC email and SMS marketing, with a proven track 

 record of driving revenue.

 

 

· Hands-on experience with email marketing platforms and SMS tools (DotDigital and

 Attentive a plus).

 

 

· Data-driven mindset with expertise in email and SMS analytics, A/B testing and 

 revenue attribution.

 

 

· Knowledge of deliverability best practices and compliance regulations (TCPA, CAN-

 SPAM, GDPR).

 

 

· Sharp project management skills with the ability to execute and optimize multiple 

 campaigns simultaneously.

 

 

· Collaborative work ethic and ability to be flexible and responsive in a fast-paced 

 work environment.

 

 

· A passion for sustainability and organic products is a plus!

 

 

 

Additional Info:

Salary starting at $75k per year

Competitive salary with 401K

Comprehensive benefits package

Paid time off

Opportunities for professional development in a growing company

Naturepedic is only able to hire candidates residing in the following states for legal reasons: Ohio,

New York, Connecticut, Massachusetts, California, Washington, Maryland, Oregon,

Florida, Arizona, Illinois, and Tennessee. Unfortunately, we are unable to consider applicants from other locations at this time.

· 

· Naturepedic is an Equal Opportunity Employer. Naturepedic does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Naturepedic is an at-will employer, the position is considered to be "at will" and therefore employment may be terminated at any time for any reason, with or without cause.