Job Purpose
As Daybreak’s Email Marketing Specialist, you will own the development, execution, and optimization of our email programs across both B2B and B2C channels. You will be crafting drip campaigns to engage doctors and medical professionals interested in offering our mandibular advancement devices (MADs) as part of their treatment options as well as managing direct-to-consumer email marketing campaigns to drive customer engagement, lead nurturing, and revenue growth. You’ll work cross-functionally to ensure our email communication strategy aligns with business goals and consistently and accurately represent the Daybreak brand.
Responsibilities
- Own the development and implementation of B2B and B2C email marketing strategies aligned with Daybreak’s goals
- Develop, test, deploy, and manage email campaigns using tools and platforms including Salesforce, Klaviyo, Acuity, and Google Analytics.
- Create compelling email content and templates for maximum deliverability, open rates, and click-through rates
- Optimize campaigns through A/B testing, segmentation, and personalization
- Produce and analyze reports of campaign metrics and performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions
- Collaborate cross-functionally with other teams such as sales and social media to ensure cohesive messaging and brand alignment
- Stay current on industry trends, email deliverability standards, and privacy regulations (e.g., CAN-SPAM, HIPAA) to maintain compliance and effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field preferred
- 3–5 years of experience in email marketing (both B2B and B2C preferred)
- Expertise in email marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
- Proficiency with CRM tools and platforms including Salesforce, Klaviyo, Acuity, and Google Analytics.
- Strong copywriting and content creation skills, Canva a plus
- Data-driven and analytical, with the ability to interpret data and actionize it
We are open to a contractor or contract to hire arrangement