Email Operations Coordinator
The Coordinator of Email Operations will be responsible for email production and execution, including project management, HTML/CSS coding and troubleshooting, QA review, and deployment of promotional email campaigns. In addition to building emails and segmentation, this person will be responsible for overseeing and improving the email process workflow and the creation/optimization of lifecycle campaigns.
Responsibilities include but are not limited to:
- Build (code) HTML emails following design best practices to optimize for all devices and browsers.
- Build segmentation for email marketing campaigns
- Assist in managing the email production workflow including development of the email production calendar, collaborating with the Email Strategy and Web Marketing teams, and working to QA and test email assets.
- Build and improve email automation and triggered programs
- Monitor email deliverability and list hygiene to ensure optimal inbox placement.
- Deliver reporting and insights that accurately measure the delivery and performance of each email campaign.
- Test and optimize tactics to help drive email engagement and overall revenue.
Requirements
- 1-3 years of demonstrated success in email marketing production ideally at a consumer retail, tech or media company.
- Understanding of HTML and email design best practices including responsive design.
- Knowledge of Email Service Providers like ExactTarget, Silverpop, Sailthru or Oracle is a plus.
- Ability to identify the metrics to drive success, measure KPI's and drive initiatives to completion.
- Understanding of email fundamentals: CAN-SPAM requirements, segmentation, deliverability
- Ability to work in a fast-paced environment with a high degree of initiative and self-motivation
- Must be able to commute to our Jericho HQ 4x per week
The expected hourly range for this position is $26.45/hour - $28.85/hour. The actual compensation will be determined by experience and other factors permitted by the law.